PSA!

PSA!

https://youtu.be/lrFcdjr9fGE

I always enjoyed the truth in PSA’s. Although, many not realize it PSA are agenda setting. Agenda setting theory focuses its explanation on how news content in the media shapes the pubic beliefs about what is important in society. (Potter, 2012) PSA’s use the mass media to address issues in society and uses specific methods to influence viewers to change their behaviors. PSA’s have found to be highly useful and have been proven to save lives. The more people the message reaches, the more lives we save!

I thought that this that the perfect PSA, and young ladies all over the world would be able to understand and appreciate it. When evaluating this PSA in an international context. I believed that women all around the world can relate to this issue, because this isn’t just a country issue but an issue that affects women all over the world. Women young and old can relate, in fact this PSA seemed to be for young women but directed to the parents, and mentors of these young women because they want the older women to talk  to our younger generation about the unreality of body image in the mass media. This PAS shows the different images presented in the mass media about body image, then reminded viewers that this body image isn’t real and that we should talk to our young ladies about that truth so that they don’t feel they have to meet and stay at the bod criteria, which may be difficult to meet in healthy ways.

The reason I feel that this PSA can be used and relatable all around the world is because self-esteem and body image affects women all around the world. Body image isn’t a cultural or religious issue in the mass media but a worldly issue which affects women old and young. Also the images in the PSA are already in the mass media and shown all over the world, therefore this PSA needs to use the same masses to undo the unhealthy, unrealistic body images that the mass media already previously created.
We need to change our way of thinking when viewing ads in the mass media. Although, we want to believe that what the media tells us is true, as this PSA says, it’s unreal. Since the mid-nineteenth century, there have been many arguments for and against the idea that photographs are objective renderings of the real world that provide unbiased truth. (Cartwright, 2009)

I already felt this PSA was already relatable in other countries, but what would make that message clearer, would be to add different women of other nationality, race, religion and backgrounds to the commercial, to see how this diverse issue effects every type of women everywhere. Including these different images will make all women feel that this PSA also relates to them, and they should also be addressing body type’s images in the mass media with the children, family and friends as well.

References

Cartwright, M. S. (2009). Practices of Looking: An Introduction to Visual Culture. New York: Oxford University Press.

Potter, W. J. (2012). Media Effects. Thousand Oaks: SAGE Publications Ltd.

Theory, C. C. (2009). Dominic A Infante, Anderw S. Rancer, Theodore A.Avtgis. Dubuque: Kendall Hunt Punlishing Company.