Part 1: Needs Analysis
Organization’s Background
I have worked previously helping non-profit
organizations, small business, and independent artist make their presence on
social media. After my undergrad degree I started my own business as an
Independent Public Relations Specialist, and Social Media Manager, called
Jackson PR Enterprises. I recently, was
asked to continue to manage the social media accounts of a small business and a
non-profit started by the same founder. Both, I feel can benefit from a social media
plan for their organization. Global Investment Co. is a small financial
consulting self owned business, and the Women’s Chamber of Commerce is a
non-profit founded out of Oakland, CA dealing with women outreach, resources
and support.
When it comes to the challenges and opportunities
that exist in terms of social media for these two organizations, a challenge would
be trying to get them to stand out from similar businesses, increase their
customer base, and build a network contacts. If they were able accomplish these
three challenges then they will most likely be able to increase revenue, build
customer base and even be able to expand.
Social Media Tools
To be able to meet such criteria there are certain
social media tools that can be used to embody their respective strength and
weaknesses. For example; Hootsuite is my
favorite social media platforms, used for business and organizations. With
Hootsuite we are able to post on multiple pages, and social media sites at
once, as well as set up pre post, tweets, and monitors social media activity.
With this tool a business can post several times a day without having to do it
them selves. The organization can even choose, different topics and Hootsuite
will post pre-timed related topic post on your feed. This helps your social
media stay active, relevant, and even promotional.
Another useful tool social media presents is customer
expansion. Though social media we can
increase our reach. We should be able to leverage our engagement with the
public on Facebook and Twitter to double our customer acquisition rates over
the course of the next year. (Blanchard, 2011)
This is the step that will increase our customer base and build new
cliental. This step will be useful for
Global Investment Co. Inc. to build more clients for financial consulting, and
Social media is an ideal place to run promotions, and
campaigns. For example, a campaign
perfect for the Women’s Chamber of Commerce can put together a Women’s March.
With social media we can reach numbers, to spread the word. People can create
events, share information, and invite others, the event or Women’s March. Like
the ALS Ice Bucket challenge, The Breast Cancer Awareness Walk, and many others
that became a movement on Social media and made a different not just in this
nation but also all over the world. Our campaign can be one of them!
Both of these organizations are different in that
ones a non-profit, that promotes support, enrichment and networking of women,
especially women who are minorities. The other is a small business, specializing
in financial consulting. However, both are looking for growth and can be linked
together through providing financial literacy to minority women. Therefore, I
want to establish a social media plan, promoting separately and cross
promoting, by provide content related to financial literacy, women and minority
enrichment, engaging by providing resource and support to clients and members.
I want to build a campaign intertwining the two
promoting, building and growing with the message of financial literacy for
minority women. This will bring more members to the Women’s Chamber of Commerce
and more members of women’s chamber will want to be clients of Global
Investment Co.
Through social media we will create events,
workshops, classes, and fundraisers. We will start campaigns such as the
Women’s March, The Financial and Budget Challenges, which creates a campaign
challenging others to save money. When we engage and participate than we will
be able too to build trust, create reviews, and reach people in numbers.
“Social Media seems like a great way for us to turn
our loyalty program into stronger repeat business. I want to start by focusing
on frequency and yield campaigns so we can get our sales numbers back on track
before the end of the quarter.” (Blanchard, 2011)
Conclusion
In conclusion I want to establish a social media
plans cross promoting Global Investment Company and Women’s Chamber of
Commerce. I want to set their FACEBOOK, LinkedIn,
and Twitter Accounts to post 5-10 times a day with Financial illiteracy tips,
event/workshop invites, articles related to Empowerment of Women, minority
women, and promotional campaigns.
I want to create to two events and campaigns to
start. The first would be the Women’s March event and campaign, and the other
is the financial challenge, where we promote a campaign to save money weekly.
For example, create a challenge where we save a certain a mount a week for 52
weeks; Week 1- $1 Week 2-$2 Week 3- $3 and so on through week 52. When others
hear the benefits of the challenge the more people we will get to participate,
cross promoting and adding clients/ members to both organizations. Increase
revenue and promoting our fundraising event for the Women’s March Campaign.
This social media plan will address the four goals.
We will raise awareness by posting regularly and adding connections on all
sites. We will influence perception by using positive campaigns, posting
motivational and helpful information for minority women. Also, by teaching and
promoting financial literacy, and empowerment of women, I want to increase
social media engagement by providing resources, workshops and support through
the set up of social media sites. This will help increase loyalty and promote
referral programs. All these steps will lead to increased sales, more members/
cliental and donations for the non-profit.
Part
2: Identification of Topic
Starter Campaigns included:
The Women’s March Event, and the Financial Budget Challenge.
Other Topics include
Financial Literacy, Women Empowerment, Minority rights and Homelessness
Outreach. I also want to invest into a self-esteem promotion for women,
continuing education and parenting classes. I want to work with other
non-profits, such as Mother’s against violence, Cooperative Center Federal
Credit Union, Child Welfare, Rainbow Push Coalition and other positive,
empowering and resourceful organizations who have the same interest of Global
Investment Company and Women’s Chamber of Commerce.
Works Cited
Blanchard, O.
(2011). Social Media R01 Managing and Measuring Social Media Efforts in
Your Organization. Indianapolis, Indiana: Pearson Education, Inc.
Gent, C. (2011). Global Investment Company. Retrieved
2015, from Global Invetsment Company:
http://www.globalinvestmentco.net/about_us
Gent, C. (2011). The Women's Chamber of Commerce, Inc.
Retrieved 2015, from The Women's Chamber of Commerce, Inc. :
http://thewomenschamberofcommerceinc.org/
Jackson, J. (2013). Jackson PR Enterprises. Retrieved
2015, from Jackson PR Enterprises: http://www.jacksonprenterprises.net/
No comments:
Post a Comment