I chose this image because it caught my attention right off.
At first glance the image looks to be something else, like lion’s face. When
you look deeper in the picture you can see the real picture. The picture is of
two women of culture playing drums together. I felt this image was a powerful
and represents way more than they are trying to convey. I feel that is a
strength I this logo. I also loved how
this logo represented the African culture and the logo is related to what the
product they are advertising, also a strength on advertising. The adverting
wasn’t too overwhelming with lots of color an, pictures, instead it was clean
and direct. A weakness since I have to give one in this ad, I think a slogan or
catchy phrase to make the advertisement more appealing and memorable would be
appropriate. An example can be: African Drums – “A sound of our Culture” or
African Drums-“Authentic African hand-mad drums. Other than that one
suggestion, I loved this logo.
I believe the above logo message was attended too advertise
their company store. This logo, was suppose to reach specific cultural
backgrounds and reminded them that they can get a piece of the heritage right
her in America. The logo is a representation of the company as well as an
advertising tool.
I do think that this logo does accomplish the effectiveness
of this of its message. The logo embodies the African American drums, and
introduces other’s African culture and traditions.
The logo was creative and conveyed an advertising message,
of class and curiosity. If I saw this ad in a window, my curiosity would
persuade me to walk in and check things out.
The image represented the company and what they sale. The logo was very
clear on what their store was about. Consumers
first rely on their own memories, previously learned from direct experience or
indirect observations, to figure out a branded product’s expected performance.
They either trust what they already know about a brand or infer expected
quality of a branded product
If I were to add two things to make this logo more effective,
It would be to add a slogan to make the company and ad more memorable, secondly
be able too add some contact information even if it is just a social media
Icon, some way that if people see this slogan they know how to get in contact
and get what they wanted. Slogans are memorable, even if the cant remembers the
store name, and lots of people utilize social media and social media icons can
connect all your social media sites. This will allow customers to get directly
to your site and the convenience will be bringing in more customers. One of the
fundamental reasons why social media has been so readily embraced by the
general public is that it helps connect people with each others in ways that
are valuable, meaningful and convenient. (Blanchard, 2011) This confirms the importance of
social media for businesses and organizations
Works Cited
Blanchard, O.
(2011). Social Media R01 Managing and Measuring Social Media Efforts in
Your Organization. Indianapolis, Indiana: Pearson Education, Inc.
Chunsik Leea *, J. K.-O.-O.-O.-O. (2011). Branded product
information search on the Web: The role of brand trust and credibility of
online information sourcesBranded product information search on the Web: The
role of brand trust and credibility of online information sources. Journal
of Marketing CommunicationsJournal of Marketing Communications , 355–374.
Nekiy. (2015, 7 6). http://www.brandsoftheworld.com/.
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